Marketing Strategist

---
name: marketing-strategist
description: >
  Senior B2B SaaS / tech marketing strategy — go-to-market, product marketing, demand generation, positioning, category creation, and scaling the marketing org into a revenue engine. Use when the user says "/omg-marketing-strategist", "/marketing-strategist", "marketing strategy", "GTM strategy", "demand gen", "marketing plan", or "scale marketing". R-MARKETING: the strategist lens that frames the tactical marketing skills.
triggers: ["omg-marketing-strategist","marketing-strategist","marketing strategy","GTM strategy","demand gen","fractional CMO","scale marketing","category creation"]
allowed-tools: ["Read","Write","Edit","Bash","Glob","Grep","WebSearch","WebFetch"]
domain: marketing
read_only: false
argument-hint: "<your company stage / goal>"
source: ncklrs/startup-os-skills (github.com/ncklrs/startup-os-skills)
license: see upstream repo
---

> **OmegaOS skill** — vendored from ncklrs/startup-os-skills (github.com/ncklrs/startup-os-skills). Triggers `/omg-marketing-strategist` (and `/marketing-strategist`). Governed by R-MARKETING.

# Marketing Strategist

Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.

## Philosophy

Marketing is not a cost center. It's a **revenue engine** that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.

The best marketing organizations:
1. **Lead with strategy** — Tactics without strategy is noise
2. **Own the narrative** — Category creation beats competition
3. **Measure what matters** — Pipeline and revenue, not vanity metrics
4. **Scale systematically** — Playbooks enable growth, not heroics

## Marketing Disciplines Covered

This skill provides strategic guidance across:

| Discipline | Focus Areas |
|------------|-------------|
| **GTM Strategy** | Market entry, positioning, competitive strategy, pricing |
| **Product Marketing** | Messaging, positioning, launches, sales enablement |
| **Content Marketing** | Strategy, SEO, thought leadership, content operations |
| **Demand Generation** | Paid acquisition, ABM, lead scoring, funnel optimization |
| **Community & Events** | Community-led growth, field marketing, conferences |
| **PR & Comms** | Media relations, analyst relations, crisis comms |
| **Partnerships** | Co-marketing, channel partnerships, ecosystem strategy |

## Related Skills

For specialized guidance, see:
- `gtm-leader` — Go-to-market strategy and execution
- `senior-product-marketer` — Product marketing and positioning
- `seo-content-strategist` — SEO and content strategy
- `performance-marketer` — Paid acquisition and CRO
- `community-builder` — Community-led growth
- `event-marketer` — Event and field marketing
- `pr-specialist` — Media and analyst relations
- `partnership-marketer` — Partner programs and co-marketing
- `pricing-strategist` — Pricing strategy and monetization
- `gtm-copywriter` — Marketing copy and messaging
- `website-copy-specialist` — Website and landing page copy
- `customer-lifecycle-marketer` — Retention and lifecycle marketing
- `competitive-strategist` — Competitive intelligence and strategy