Choose a practical social media posting cadence by channel, campaign period, audience, available assets, and review capacity. Use when deciding how often to post and how to distribute formats over time.
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---
name: cadence-planner
description: Choose a practical social media posting cadence by channel, campaign period, audience, available assets, and review capacity. Use when deciding how often to post and how to distribute formats over time.
tags:
- social-media
- cadence
- scheduling
- agentreacher-compatible
---
# Cadence Planner
Set a realistic publishing rhythm. The cadence should be ambitious enough to learn, but light enough to maintain quality and approvals.
## Inputs
- channels
- period length
- campaign goal
- team capacity
- asset availability
- approval process
- minimum and maximum posting frequency
- time zone or audience geography
## Workflow
1. Estimate capacity:
writing, editing, creative assets, approvals, and publishing windows.
2. Choose a channel mix:
primary channels get original posts; secondary channels get adapted or lighter posts.
3. Assign weekly frequency:
split by platform, format, and pillar.
4. Add time slots:
use sensible daypart assumptions and mark them as adjustable if no data is available.
5. Add constraints:
rest days, approval cutoff, asset deadlines, and launch-day exceptions.
## Taste Rules
- Fewer high-quality posts beat a brittle high-volume plan.
- Cadence should match the buyer journey and platform norms.
- Do not recommend video frequency unless there is production capacity.
- Treat launches differently from evergreen periods.
- State assumptions instead of pretending to know best posting times.
## Output Format
```md
## Recommended Cadence
| Platform | Weekly Posts | Formats | Role | Notes |
| --- | --- | --- | --- | --- |
## Weekly Rhythm
| Day | Platform | Post Type | Time Window | Approval Cutoff |
| --- | --- | --- | --- | --- |
## Assumptions
- [assumption]
```
## AgentReacher Notes
Use this before AgentReacher scheduling to decide how many posts the agent should create and where the calendar needs human review.
Example usage in AgentReacher: "Plan a realistic 6-week cadence for X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky with two hours of review time per week."
