Produce a coherent family of campaign/social assets across formats while preserving concept, hierarchy, brand recognition, and content-safe adaptation.
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---
name: campaign-asset-production
description: Produce a coherent family of campaign/social assets across formats while preserving concept, hierarchy, brand recognition, and content-safe adaptation.
---
# Campaign Asset Production
Use when this procedure is the primary professional method needed for the assignment.
## Procedure
1. Confirm the decision or outcome this work must support, its scope, owner, constraints, and definition of success.
2. Establish the evidence baseline using campaign direction, brand assets, copy variants, channel specs, images, and localization needs. Do not fill material gaps with assumptions when they can change the result.
3. Establish master composition rules, identify fixed versus flexible elements, adapt by aspect/channel rather than crop blindly, verify text safe zones, and export named variants.
4. Exercise realistic edge, failure, transition, or exception cases that could invalidate the result; record unresolved uncertainty explicitly.
5. Validate the output against the original outcome and any neighboring professional contracts so this skill does not silently absorb another specialist's authority.
6. Record the resulting artifact, measurements, decisions, provenance, and handoff information needed for another owner to reproduce or continue the work.
## Quality gate
Every format reads as the same campaign while using its available space intentionally.
