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---
name: email-campaign
description: Design and write an email campaign around audience state, value, segmentation, sequence logic, deliverability, and measurable action.
---
# Email Campaign
Use for lifecycle, launch, nurture, re-engagement, newsletter, and promotional email programs.
## Procedure
1. Define audience segment, trigger or timing, objective, and desired action.
2. Map what the recipient already knows and what must change before they can take the next step.
3. Design the sequence before writing individual emails when multiple touches are required.
4. Write subject, preview, body, and CTA with clear value and truthful claims.
5. Keep segmentation and personalization based on reliable data; avoid creepy or misleading inference.
6. Check unsubscribe/compliance requirements, links, rendering, tracking, and deliverability basics.
7. Define success metrics and a testable hypothesis for meaningful variants.
## Quality gate
Every email should earn its place in the sequence and give the recipient a clear reason to read or act.
