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---
name: launch-plan
description: Coordinate a launch across product readiness, messaging, channels, support, documentation, analytics, timing, owners, and contingency plans.
---
# Launch Plan
Use for public launches, major feature releases, campaigns, or coordinated announcements.
## Procedure
1. Define the launch objective, audience, date constraints, and exact product state being launched.
2. Establish readiness dependencies across product, engineering, QA/security, documentation, support, marketing, analytics, and operations.
3. Build a timeline backward from immutable dependencies while preserving buffers for validation.
4. Assign owners for every launch-critical artifact and decision.
5. Define message, channels, assets, enablement, monitoring, and post-launch response.
6. Identify failure scenarios and contingency actions, including delay criteria.
7. Run a final readiness review based on evidence, not optimism.
## Quality gate
A launch plan is complete when product readiness and audience-facing execution are synchronized and every critical dependency has an owner.
