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---
name: monetization-model
description: Design or evaluate monetization using customer value, willingness to pay, packaging, pricing metric, unit economics, incentives, and market context.
---
# Monetization Model
Use when choosing pricing, packaging, revenue mechanics, subscriptions, transactions, ads, upgrades, or in-product economies.
## Procedure
1. Identify the customer value being monetized and who receives/pays for it.
2. Map customer segments, use intensity, alternatives, and willingness-to-pay evidence.
3. Evaluate candidate pricing metrics for alignment with value, predictability, measurability, and gaming risk.
4. Design packaging around meaningful differences in value or cost-to-serve rather than arbitrary feature fences.
5. Model revenue, costs, margins, conversion, retention, and downside scenarios with explicit assumptions.
6. Check incentives for customers and the business, including perverse behavior or adoption barriers.
7. Define experiments or research needed before irreversible pricing changes.
## Quality gate
The model must connect price to delivered value and sustainable economics, not merely mimic competitor pricing.
