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---
name: persuasive-copy
description: Write concise persuasive copy grounded in audience intent, product truth, positioning, objections, and a clear action.
---
# Persuasive Copy
Use for landing pages, ads, CTAs, product marketing, email copy, UI conversion moments, and concise promotional messaging.
## Procedure
1. Identify the audience, their current situation, desired outcome, and likely objection.
2. Establish the single value proposition this piece must communicate.
3. Use verified product capabilities and evidence; do not invent proof, urgency, scarcity, or customer claims.
4. Lead with relevance to the reader rather than company self-description.
5. Make the next action explicit and proportionate to the reader's stage.
6. Tighten until every sentence either clarifies value, reduces uncertainty, supports credibility, or advances action.
7. Produce variants when the surface benefits from testing materially different angles.
## Quality gate
The copy should persuade by making value and evidence clearer, not by exaggerating or obscuring tradeoffs.
