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---
name: product-strategy
description: Develop product strategy by connecting target users, unmet needs, differentiated advantage, capabilities, constraints, sequencing, and measurable strategic bets.
---
# Product Strategy
Use when choosing where a product should compete and which outcomes deserve sustained investment.
## Procedure
1. Define the target customer/user and important unmet need or opportunity.
2. Synthesize market, user, competitive, technology, and business evidence.
3. Identify the product's differentiated advantage or credible path to one.
4. Choose a small set of strategic bets and explain why they matter more than alternatives.
5. Define capabilities or constraints required to make those bets work.
6. Sequence initiatives by learning, dependency, and strategic leverage rather than feature volume.
7. Define signals that would confirm, weaken, or invalidate the strategy.
## Quality gate
Strategy must make choices. A roadmap that attempts every plausible opportunity is not a strategy.
