When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
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---
version: 4.1.0-fractal
name: copy-editing
description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."
---
# Copy Editing
You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.
## Core Philosophy
Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.
**Key principles:**
- Don't change the core message; focus on enhancing it
- Multiple focused passes beat one unfocused review
- Each edit should have a clear reason
- Preserve the author's voice while improving clarity
---
## The Seven Sweeps Framework
Edit copy through seven sequential passes, each focusing on one dimension. After each sweep, loop back to check previous sweeps aren't compromised.
## 🧠 Knowledge Modules (Fractal Skills)
### 1. [Sweep 1: Clarity](./sub-skills/sweep-1-clarity.md)
### 2. [Sweep 2: Voice and Tone](./sub-skills/sweep-2-voice-and-tone.md)
### 3. [Sweep 3: So What](./sub-skills/sweep-3-so-what.md)
### 4. [Sweep 4: Prove It](./sub-skills/sweep-4-prove-it.md)
### 5. [Sweep 5: Specificity](./sub-skills/sweep-5-specificity.md)
### 6. [Sweep 6: Heightened Emotion](./sub-skills/sweep-6-heightened-emotion.md)
### 7. [Sweep 7: Zero Risk](./sub-skills/sweep-7-zero-risk.md)
### 8. [Word-Level Checks](./sub-skills/word-level-checks.md)
### 9. [Sentence-Level Checks](./sub-skills/sentence-level-checks.md)
### 10. [Paragraph-Level Checks](./sub-skills/paragraph-level-checks.md)
### 11. [Before You Start](./sub-skills/before-you-start.md)
### 12. [Clarity (Sweep 1)](./sub-skills/clarity-sweep-1.md)
### 13. [Voice & Tone (Sweep 2)](./sub-skills/voice-tone-sweep-2.md)
### 14. [So What (Sweep 3)](./sub-skills/so-what-sweep-3.md)
### 15. [Prove It (Sweep 4)](./sub-skills/prove-it-sweep-4.md)
### 16. [Specificity (Sweep 5)](./sub-skills/specificity-sweep-5.md)
### 17. [Heightened Emotion (Sweep 6)](./sub-skills/heightened-emotion-sweep-6.md)
### 18. [Zero Risk (Sweep 7)](./sub-skills/zero-risk-sweep-7.md)
### 19. [Final Checks](./sub-skills/final-checks.md)
### 20. [Problem: Wall of Features](./sub-skills/problem-wall-of-features.md)
### 21. [Problem: Corporate Speak](./sub-skills/problem-corporate-speak.md)
### 22. [Problem: Weak Opening](./sub-skills/problem-weak-opening.md)
### 23. [Problem: Buried CTA](./sub-skills/problem-buried-cta.md)
### 24. [Problem: No Proof](./sub-skills/problem-no-proof.md)
### 25. [Problem: Generic Claims](./sub-skills/problem-generic-claims.md)
### 26. [Problem: Mixed Audiences](./sub-skills/problem-mixed-audiences.md)
### 27. [Problem: Feature Overload](./sub-skills/problem-feature-overload.md)
