Brand Architect

---
name: brand-architect
description: 'Create brand foundations: name, positioning, voice, and strategic identity. Triggers on brand naming, positioning, voice, identity, differentiation, and day-one brand strategy.'
license: MIT
metadata:
  author: genfeedai
  version: 1.0.0
  tags: business, hexa, brand, naming, positioning, voice, identity
---

# Brand Architect - Day-One Brand Strategy

## Overview

Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.

**Hexa's Core Principle:** "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future."

## When This Activates

- "What should I name it"
- Brand name questions
- Brand positioning
- Brand voice definition
- Logo, colors, visual identity
- "How do I differentiate"
- Trademark considerations

## The Framework: Brand Architecture Stack

```
┌─────────────────────────────────────────┐
│          BRAND IDENTITY                  │
│    (Logo, Colors, Typography)            │
├─────────────────────────────────────────┤
│           BRAND VOICE                    │
│    (Tone, Language, Personality)         │
├─────────────────────────────────────────┤
│         BRAND POSITIONING                │
│    (Who, What, Why Different)            │
├─────────────────────────────────────────┤
│           BRAND NAME                     │
│    (The Foundation)                      │
└─────────────────────────────────────────┘
```

Build from bottom up: Name → Positioning → Voice → Identity.

## Naming Strategies

| Strategy | Description | Examples | Best For |
|----------|-------------|----------|----------|
| **Descriptive** | Clear category | Salesforce | B2B, SaaS |
| **Evocative** | Emotional resonance | Nike, Apple | Aspirational |
| **Invented** | New words | Spotify, Xerox | Tech, premium |
| **Compound** | Join words | Facebook, YouTube | Clear value prop |
| **Portmanteau** | Blend two words | Pinterest, Instagram | Apps, social |
| **Misspelling** | Creative respelling | Lyft, Flickr | Startups, apps |
| **Suffix Pattern** | Brand suffixes | Shopify, Grammarly | SaaS, tools |
| **Founder** | Personal name | Bloomberg | Personal brand |

**Popular Suffixes**: `-ify`, `-ly`, `-io`, `-hub`, `-ment`, `-able`
**Popular Prefixes**: `get-`, `try-`, `go-`, `my-`, `super-`

## Name Evaluation

### Brandability Score (1-10 each)

- **Memorability**: Shorter = better
- **Pronounceability**: Vowel ratio, consonant clusters
- **Spellability**: Common patterns, no confusion
- **Uniqueness**: Distinctiveness in market
- **Domain Available**: .com bonus

### Viability Score (1-5 each)

- Easy to spell/pronounce
- Memorable
- Domain available
- Trademark-able
- Works at scale
- International friendly

**Minimum viability score:** 35/50

### Validation Checklist

- [ ] Easy to spell when heard
- [ ] Easy to pronounce when read
- [ ] No trademark conflicts
- [ ] No negative connotations in target markets
- [ ] Domain available (preferred TLD)
- [ ] Social handles available

## Name Generation Workflow

1. Gather context (industry, keywords, constraints)
2. Generate 20-30 candidates using multiple strategies
3. Score brandability + viability
4. Check domain availability
5. Recommend top 3-5 with rationale

## Positioning Statement Template

```
For [target customer]
who [problem/need],
[Product Name] is a [category]
that [primary benefit].
Unlike [primary alternative],
we [key differentiator].
```

## Brand Voice Framework

| Dimension | Spectrum |
|-----------|----------|
| Formal ↔ Casual | [Position] |
| Serious ↔ Playful | [Position] |
| Expert ↔ Approachable | [Position] |

## Integration

- Genfeed copywriter - Brand-consistent copy
- `startup-icp-definer` - Define audience
- `micro-landing-builder` - Brand-aligned pages

---

**For complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see:** `references/full-guide.md`