Traffic Architect

---
name: traffic-architect
description: Design audience acquisition and traffic strategy from scratch using Dream 100, organic vs paid paths, traffic temperature, hooks, funnels, and owned audience plans. Triggers on traffic plans, Dream 100, audience acquisition, paid vs organic strategy, and traffic generation.
license: MIT
metadata:
  author: genfeedai
  version: 1.0.0
  tags: business, brunson, traffic-secrets, dream-100, audience, acquisition, marketing
---

# Traffic Architect - Traffic Secrets Builder

Design traffic strategies using Traffic Secrets principles: Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership.

**Brunson's Core Principle:** "Your customers are already congregating. Find the watering holes."

## When This Activates

- User asks "build my traffic plan"
- User asks "create my Dream 100"
- User asks "plan my audience strategy"
- User says "I need more traffic"
- User mentions traffic, leads, or audience building

## The Framework: Traffic Secrets

**Core Components:**

1. **Dream 100** - Where your audience congregates
2. **Work In vs. Buy In** - Organic or paid approach
3. **Hook Strategy** - Interrupting the scroll
4. **Own the Audience** - Building email list

## Quick Reference

### Dream 100 Categories

| Category | What to Find | How Many |
|----------|--------------|----------|
| **Influencers** | People they follow | 25 |
| **Podcasts** | Shows they listen to | 25 |
| **Channels** | YouTube, newsletters | 15 |
| **Communities** | Groups, forums, subreddits | 15 |
| **Publications** | Blogs, sites they read | 10 |
| **Events** | Conferences, meetups | 10 |

### Work In vs. Buy In Decision

| Situation | Recommendation |
|-----------|----------------|
| Pre-revenue | Work In (validate first) |
| <$5K/mo | Work In primary |
| $5K-20K/mo | Work In + test Buy In |
| >$20K/mo | Mix based on CAC/LTV |
| Proven funnel | Buy In to scale |

### Traffic Temperature

| Temp | Strategy | Content |
|------|----------|---------|
| Cold | Value-first, no selling | How-to, guides, lead magnets |
| Warm | Low-ticket offers | Tripwires, webinars, case studies |
| Hot | Direct offers | Sales pages, booking pages |

## Discovery Questions

Ask:

1. Who is your ideal customer?
2. What problem do they have?
3. Where do they spend time online?
4. What influencers do they follow?
5. What communities are they in?
6. What are you selling? (Price point)

## Integration

| Skill | When to Use |
|-------|-------------|
| `traffic-validator` | Validate strategy |
| `funnel-architect` | Design funnel |
| `channel-validator` | Validate channel focus |
| Genfeed content-reviewer | Validate hooks |

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**For detailed execution workflow, templates, and 90-day plans:** Load `${CLAUDE_SKILL_DIR}/references/full-guide.md` when the user asks for step-by-step execution, campaign templates, or a 90-day plan.