Reddit Ads

---
name: reddit-ads
description: When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities."
metadata:
  version: 1.0.0
---

# Paid Ads: Reddit Ads

Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Why Reddit

- **High engagement**: ~34 min/session; users seek solutions, not passive scroll
- **Lower competition**: vs Facebook/Instagram for niche audiences
- **100K+ subreddits**: Precise community targeting
- **Cost**: CPM $2–10; CPC $0.50–3.00; min $5/day

## Ad Formats

| Format | Use |
|--------|-----|
| **Promoted Posts** | Image, video, carousel, text; native to feed |
| **Conversation Ads** | Inbox messages; lead gen; direct response |
| **Video Ads** | Autoplay; captions supported |
| **Takeover Ads** | Homepage; premium; major campaigns |

## Targeting

| Type | Use |
|------|-----|
| **Subreddit** | Primary; 5–10 relevant subreddits to start; expand by performance |
| **Interests** | Broader; interest-based |
| **Lookalike** | Based on converters or engagers |
| **Retargeting** | Website visitors |

**Principle**: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.

## Creative Best Practices

- **Native feel**: Ads must blend with organic content; avoid sales-heavy language
- **Value-first**: Offer genuine value; respect community norms
- **Authentic**: Redditors reject spam-like or inauthentic ads quickly
- **No clickbait**: Transparent; honest headlines

## Budget Guidance

| Phase | Budget |
|-------|--------|
| **Testing** | $150–300 over 30 days for statistical significance |
| **Scaling** | $500–2,000+/month by category |

## Pre-Launch Checklist

- [ ] Subreddits researched; rules checked (some prohibit ads)
- [ ] Creative feels native; no misleading claims
- [ ] Conversion tracking set
- [ ] Landing page aligned with ad promise
- [ ] Minimum $5/day budget

## Related Skills

- **reddit-posts**: Organic Reddit content; native ad creative should align with post style and subreddit norms
- **paid-ads-strategy**: Channel selection; when Reddit fits
- **landing-page-generator**: LP for paid traffic
- **analytics-tracking**: Conversion tracking; ROAS