Competitive Intel

---
name: competitive-intel
description: Use when researching, documenting, and sharing competitor insights with
  GTM teams.
---

# Competitive Intelligence Ops Skill

## When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.

## Framework
1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
4. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
5. **Measure** – track adoption, impact on win rates, feedback loops.

## Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.

## Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.

---