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---
name: creative-variants
description: Use when developing hooks, visuals, and copy variations for paid campaigns
across channels.
---
# Creative Variant Playbooks Skill
## When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.
## Framework
1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity.
2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements.
3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel.
4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage.
## Checklist
- ✅ Unique headline + body copy per variant.
- ✅ Visuals sized and optimized per channel.
- ✅ CTA and offer match landing page.
- ✅ Accessibility: subtitles, alt text, high contrast.
- ✅ Compliance/legal disclaimers added.
## Templates
- Variant tracker (concept, hook, asset link, status, performance snapshot).
- Caption/copy bank with placeholders and emoji/hashtag guidance.
- Video storyboard sheet.
## Tips
- Pair evergreen and timely hooks to keep pipelines fresh.
- Recycle top-performing organic content into paid variations.
- Archive learnings in a centralized asset library.
---
