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---
name: campaign-plan
description: Build objective/audience/channel/asset/measurement plan with budget assumptions.
version: 0.1.0
tags: [marketing, campaign, planning, draft-only]
---
## Purpose
Create a campaign plan draft with explicit assumptions and approval gates.
## Use when
- Planning launches, promos, or seasonal campaigns.
- Coordinating channel mix and measurement.
## Required inputs
- Objective and target audience.
- Channel constraints and available assets.
- Budget assumptions or range placeholder.
## Safety/authority
- Draft-only by default; no ad spend or publishing actions.
- No guaranteed performance outcomes.
- Use placeholders where budget or offer details are unconfirmed.
## Workflow
1. Define objective and KPI hierarchy.
2. Select audience/channel strategy.
3. Map asset needs and production ownership.
4. Set measurement framework and approval gates.
## Output format
```
- Campaign objective + KPIs
- Audience and channel plan
- Asset matrix
- Budget assumptions
- Approval gates + launch checklist
```
## Quality checks
- KPIs are measurable with available data.
- Dependencies and approvals are explicit.
## Related skills
offer-positioning, content-calendar, website-marketing-audit
