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---
name: salesportl-sales-marketing-sales-conversion-playbook
description: Build sales and marketing operations qualification, objection-handling, and close workflows aligned to pipeline and calendar operations.
version: 2.0.0
tags: [salesportl, sales-marketing, niche-suite, context-loop, qa-recursive, tool-node-aware]
---
## Purpose
Build sales and marketing operations qualification, objection-handling, and close workflows aligned to pipeline and calendar operations.
## Use when
- You are operating inside `SalesPortl-Sales-Marketing-Skills-Suite`.
- You need sales and marketing operations execution quality for sales teams, growth teams, and full-funnel agencies.
- You want repeatable, improving workflows that learn from each run via context + memory updates.
## Industry fit: micro-niche variants
- outbound-led growth
- inbound funnel optimization
- account-based campaigns
## Standard operating patterns (SOP)
- lead qualification standards
- campaign to pipeline attribution
- handoff between SDR/AE/CS functions
## SalesPortl platform tooling focus (if available in workspace)
- campaign builders with stage-based triggers
- pipeline automation and SLA alerts
- calendar-driven follow-up sequences
## Required inputs
- Business objective and requested deliverable
- Current context quality (none/partial/verified)
- Business model, offer mix, and target customer profile
- Authority boundary for external actions (draft-only unless approved)
- Available SalesPortl platform features in this workspace
## Workflow
1. Define qualification gates and disqualification criteria.
2. Build stage-by-stage messaging for discovery, objection handling, and close.
3. Translate playbook to CRM pipeline stages, SLA timers, and follow-up calendar tasks.
4. Add review loop for conversion leakage with corrective actions by stage.
## Platform execution checklist
- Campaign orchestration nodes
- Click-tracking and attribution configuration
- Workflow/automation nodes
- Custom agent launch and role-specialized sub-agents
- CRM pipeline and lead stage automation
- Calendar, booking, and follow-up automations
- Website/page/app builder flows (where available)
## Output format
```text
- Pipeline stage framework: ...
- Qualification/disqualification rules: ...
- Objection and close playbook: ...
- Leakage diagnostics + corrective actions: ...
```
## Confidence scoring rubric (0-5 each)
- Logic integrity
- Consistency with context and previous decisions
- Thoroughness of analysis
- Completeness for implementation
- Platform/tooling readiness
- Niche-specific relevance
- **Target**: average >= 4.2 before final handoff
## Quality checks
- Output explicitly reflects this industry plus at least one micro-niche variant.
- Recommendations map to practical SalesPortl feature usage when requested.
- Ambiguities are handled by questions, not assumptions.
- Logic is coherent end-to-end across routing, execution, and QA.
- Completeness is verified before finalization; partial output is labeled as partial.