Competitive Report Structure

---
name: competitive-report-structure
description: "Use when use after benchmark-methodology has produced scored competitor profile cards. Assembles findings into a decision-grade report: landscape map, competitor profiles, benchmarking matrix, white-space analysis, strategic recommendations,... Triggers on \"competitive-report-structure\", \"competitive report structure\", \"structure\"."
---

# Competitive Report Structure

Use this skill to assemble scored competitor cards into a decision-grade report.
The report must answer three questions for the client: **who do we compete with,
how do we compete, and where is our defensible white-space?** Every section
earns its place by moving toward those answers — cut anything that doesn't.

## When to Activate

- All competitor profile cards from benchmark-methodology are complete and ready to assemble.
- Need to present competitive findings to a founder, leadership team, or board.
- The report must drive decisions (who to compete with, how, where the moat is) — not just document the landscape.
- Preparing a client deliverable that must be auditable and defensible.

## Client positioning brief (establish first)

Before assembling the report, establish the client's positioning brief. It
supplies:

- **Strategic tension** — the paired axes (e.g., memorability × hireability)
  that define the client's target white-space. All maps and synthesis resolve
  back to this tension.
- **Brand balance** — the intended proportional mix of the client's strategic
  emphases (e.g., 60% strategy/evidence, 25% distinctiveness, 15% craft).
  Every recommendation must be checked against this balance; flag any that
  would shift it.
- **Differentiator** — the framing principle for the executive summary and
  white-space section.
- **Target quadrant** — where the client intends to sit in the tension map;
  confirming whether that quadrant is genuinely open is the report's central
  empirical question.

## Framing principle

The whole report is organized around the client's strategic tension and
recommendations resolve back to the client's deliberate brand balance.
Recommendations that would break that balance must be flagged against it
explicitly — "this move shifts the balance from X/Y/Z toward A/B/C; confirm
intent."

## Report sections

### 1. Executive summary
3–5 takeaways, decision-first. State the most important findings in plain
language: where the client is strong, where it's exposed, who occupies its
target white-space, and the top 2–3 moves. Written so a founder/PM reads only
this and knows what to do. No methodology here.

### 2. Market landscape & category framing
Define the category and map it. Use a **multi-axis map** — at minimum a 2×2
(e.g., *brand-led <-> capability-led* × *boutique <-> enterprise-scale*), and
ideally the **client's tension plot** from `benchmark-methodology` as the
headline map. Place every profiled competitor and the client. The map should
make the client's intended position visually obvious and show how crowded (or
empty) it is.

### 3. Competitor tiers
Organize the set into **Direct / Adjacent / Aspirational** (from
`competitive-platform-analysis`). One short paragraph per tier explaining who's
in it and why it matters to the client. This sets reader expectations before

## Exemplo

```text
Entrada: 6 profile cards pontuados (benchmark-methodology)
Saída: sumário executivo (3 takeaways) + mapa 2×2 da tensão + tiers + white-space
Recomendação-tipo: "mover X desloca o balanço 60/25/15 → confirmar intenção"
Perguntas respondidas: com quem competimos, como, onde está o fosso defensável
```