Diagnose Sales Funnel

---
name: diagnose-sales-funnel
description: "Diagnose the lead-to-sold funnel by conversion step — a volume gap is usually a conversion gap. Reach for this on a sales-volume question."
---

# Skill: Diagnose sales funnel

Buying more leads into a leaking funnel wastes spend (§3 #6).

## Step 1 — Map the funnel
Ups (walk-in + digital) → write-ups → sold, with a ratio each.

## Step 2 — Find the leaking step
The lowest-conversion step before buying traffic (§3 #6).

## Step 3 — Localize the cause
Lead handling, desking, or close discipline behind the step.

## Step 4 — Fix conversion first
Then add traffic — not before (§3 #6).

## Output
A funnel read naming the leaking conversion step and the fix.