Read close rate and average ticket and option-presentation, since they move revenue more than lead volume. Reach for this before spending on marketing.
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---
name: read-the-sales-levers
description: "Read close rate and average ticket and option-presentation, since they move revenue more than lead volume. Reach for this before spending on marketing."
---
# Skill: Read the sales levers
More leads rarely fix a margin problem.
## Step 1 — Measure close rate and ticket
Quotes won ÷ presented; average invoice (§3 #7).
## Step 2 — Find the revenue gap
The revenue available from lifting close rate or ticket.
## Step 3 — Improve option-presentation
Good/better/best and financing at the point of quote.
## Step 4 — Compare to lead spend
Weigh the levers against more marketing.
## Output
A close-rate and average-ticket read, the revenue gap, and the presentation levers.
