Design, launch, audit, and optimize the mechanisms by which customers bring in other customers: natural product sharing, refer-a-friend programs, affiliate and ambassador programs, invitation copy, reward and reversal logic, fraud controls, attribution, and word-of-mouth measurement. Use for referral, viral loop, and affiliate work; use creator-partnerships for paid outside voices.
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---
name: advocacy-loops
description: Design, launch, audit, and optimize the mechanisms by which customers bring in other customers: natural product sharing, refer-a-friend programs, affiliate and ambassador programs, invitation copy, reward and reversal logic, fraud controls, attribution, and word-of-mouth measurement. Use for referral, viral loop, and affiliate work; use creator-partnerships for paid outside voices.
license: MIT
metadata:
version: "2.0.0"
author: MTEnt
---
# Advocacy Loops
Engineer referral only after customers receive enough value and trust to recommend. Incentives cannot repair a weak or embarrassing product experience.
If `.agents/marketing-context.md` exists, read it first; it is the truth file every skill in this hub shares, and its evidence states are constraints. Read [referral-system.md](references/referral-system.md) for mechanism choice, referral and affiliate design, viral mechanics, messaging, launch, fraud, and measurement.
## Operating contract
1. Define advocate eligibility, invited audience, useful value for both sides, reward event, economics, attribution, and abuse risk.
2. Choose the lightest mechanism that fits the relationship, from natural sharing to a partner agreement.
3. Specify invitation, consent, tracking, rewards, reversals, caps, disclosure, support, tax, and termination.
4. Test duplicate, self-referral, refund, fraud, delayed attribution, and missing-payment states.
5. Require authorization before launching, paying, messaging contacts, or importing address books.
Do not pre-send invitations, upload contacts without informed action, conceal compensation, or assume attributed referral revenue is incremental.
## Return
Mechanism decision, program specification, economics, terms checklist, complete messages, tracking and reward states, launch plan, fraud handling, measurement, and stop or scale condition.
