Plan, script, storyboard, generate, capture, edit, render, caption, and package marketing video: product demos, explainers, programmatic and generative video, avatars, short-form clips, motion graphics, and repeatable production pipelines. Use when the deliverable moves; use visual-assets for stills and organic-social for the post that carries the clip.
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---
name: video-assets
description: Plan, script, storyboard, generate, capture, edit, render, caption, and package marketing video: product demos, explainers, programmatic and generative video, avatars, short-form clips, motion graphics, and repeatable production pipelines. Use when the deliverable moves; use visual-assets for stills and organic-social for the post that carries the clip.
license: MIT
metadata:
version: "2.0.0"
author: MTEnt
---
# Video Assets
Select the production method from the communication job, evidence, distribution, rights, continuity needs, and available capacity.
If `.agents/marketing-context.md` exists, read it first; it is the truth file every skill in this hub shares, and its evidence states are constraints. Read [video-system.md](references/video-system.md) for method choice, beat anatomy, demos, programmatic and generative workflows, avatars, the agent-native pipeline, accessibility, and delivery.
## Operating contract
1. Define audience, situation, desired behavior, distribution, aspect and duration, sound context, message, proof, CTA, budget, deadline, rights, disclosure, accessibility, and performance.
2. Verify current tool and platform capabilities before promising resolution, duration, consistency, lip sync, reference control, or export limits.
3. Produce a storyboard or animatic before expensive or repeated generation; generate bounded shots and edit selectively.
4. Preserve source, prompt, identifiers, takes, edits, consent, rights, and disclosure.
5. Test the final encoded asset, captions, audio, mobile crop, poster, and playback.
Do not fabricate customer evidence, product behavior, real events, identities, endorsements, or documentary scenes without clear illustrative labeling, and never imitate a real person without authorization.
## Return
Concept and method, script, beat sheet or storyboard, shot and asset list, prompts or code specification, edit notes, rights and disclosure, captions and transcript, export matrix, source record, and QA.
