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---
name: amazon-advertising-strategy
description: "Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization."
metadata:
nexscope:
emoji: "📣"
category: amazon
---
# Amazon Advertising Strategy 📣
Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.
Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.
## Install
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-advertising-strategy -g
```
## Usage
```
Build an ad strategy for my Amazon product line (5 products in kitchen category). Monthly budget: $3,000. Current ACoS: 35%. Target: 25%.
```
## Capabilities
- Full-funnel ad strategy (SP + SB + SD)
- Campaign structure design (auto, broad, phrase, exact)
- Budget allocation across campaign types
- ACoS/TACoS target setting by product lifecycle stage
- Keyword harvesting and negative keyword management workflow
- Bid optimization methodology
- New product launch advertising playbook
## How This Skill Works
**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.
**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").
**Step 3:** Research and analyze using the frameworks and methodology below.
**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.
## Output Format
- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps
## Other Skills
More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)
Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)
Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.
