Plan and optimize Amazon Sponsored Display campaigns. Audience targeting, product targeting, retargeting strategy, and creative optimization for awareness and conversion.
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---
name: amazon-display-ads
description: "Plan and optimize Amazon Sponsored Display campaigns. Audience targeting, product targeting, retargeting strategy, and creative optimization for awareness and conversion."
metadata:
nexscope:
emoji: "🖼️"
category: amazon
---
# Amazon Display Ads 🖼️
Plan and optimize Amazon Sponsored Display campaigns. Audience targeting, product targeting, retargeting strategy, and creative optimization for awareness and conversion.
**Supported platforms:** Amazon, Shopify, WooCommerce, Walmart, TikTok Shop, Etsy, eBay, BigCommerce.
Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.
## Install
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill amazon-display-ads -g
```
## Usage
```
Set up a Sponsored Display strategy for my product. I already run SP campaigns profitably. Budget: $500/month for SD. Goal: defend my listing from competitors.
```
## Capabilities
- Sponsored Display campaign structure design
- Audience targeting strategy (views remarketing, similar products, interests)
- Product targeting selection (complementary, competitor, category)
- Creative headline and logo optimization
- Bid and budget optimization for SD campaigns
- SD attribution and performance measurement
- Cross-campaign integration (SP + SB + SD funnel)
## How This Skill Works
**Step 1:** Collect information from the user's message — product, platform, current situation, and goals.
**Step 2:** Ask one follow-up with all remaining questions using multiple-choice format. Allow shorthand answers (e.g., "1b 2c 3a").
**Step 3:** Research and analyze using the frameworks and methodology below.
**Step 4:** Deliver structured, actionable output with specific recommendations, not vague advice.
## Output Format
- Start with a summary of findings
- Include specific data points and benchmarks where available
- Provide prioritized action items
- Mark estimates with ⚠️ when based on incomplete data
- End with concrete next steps
## Other Skills
More e-commerce skills: [nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills)
Amazon-specific skills: [nexscope-ai/Amazon-Skills](https://github.com/nexscope-ai/Amazon-Skills)
Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.
