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---
name: writing-pr-faqs
description: Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format.
allowed-tools: Read, Write, Glob, Grep
---
# Writing PR/FAQs
## What is a PR/FAQ?
A document that starts with the end in mind:
- **Press Release**: Announcement of the finished product
- **FAQ**: Questions stakeholders would ask
## Structure
### 1. Press Release
#### Headline
Attention-grabbing summary of the benefit.
#### Subheadline
Target customer and key benefit.
#### Problem Statement
What problem does this solve?
#### Solution
How does this product solve it?
#### Quote from Leader
Why this matters to the company.
#### How It Works
Brief explanation of the product.
#### Quote from Customer
Testimonial about the benefit.
#### Call to Action
How to get started.
### 2. Internal FAQ
Business-focused questions:
- Why should we build this?
- What's the market size?
- Who are competitors?
- What are the risks?
- What does success look like?
### 3. External FAQ
Customer-focused questions:
- What is this product?
- Who is it for?
- How much does it cost?
- How do I get started?
## Example Headline
```
[Company] Launches [Product] to Help [Customer] [Benefit]
[City, State] - [Date] - [Company] today announced [Product],
a new [category] that [key benefit] for [target customer].
```
## Tips
1. Write like it's real (present tense)
2. Focus on customer benefit
3. Be specific with metrics
4. Address hard questions in FAQ
5. Iterate based on feedback
## Resources
- [PR/FAQ Template](./resources/pr-faq.template.md)
