Marketing Strategy

---
name: marketing-strategy
description: Develop positioning, audience research, go-to-market strategy, channel budgets and measurable marketing experiments for a product or business.
---

# Marketing strategy

> Size budget: 6 KB. Load only for a relevant marketing task.

## Establish the brief

Read the existing product, brand and customer evidence before proposing a strategy.
Identify the audience, problem, buying situation, geography, offer, business objective,
constraints and decision date. Reuse the project plan. Ask only for information that
changes the decision; continue with explicit assumptions where safe.
Distinguish user-provided facts, research, observed behavior and hypotheses. When a
claim depends on current competitors, channel costs or market conditions, verify it
using primary sources. Never invent interview findings, market size or demand.

## Build a defensible proposition

Describe the target customer's alternatives and why they would switch. Produce a
positioning statement, primary value proposition, message hierarchy and proof ledger:
claim, supporting evidence, audience, approved wording and unresolved gap. Explain
one or two useful trade-offs. Avoid unsupported superiority, testimonials and savings.
Use [entrepreneur](../entrepreneur/SKILL.md) for venture validation or unit economics,
[content-campaigns](../content-campaigns/SKILL.md) for execution and
[brand-creative-direction](../brand-creative-direction/SKILL.md) for the visual brief.

## Choose and measure a small set of experiments

Map awareness → evaluation → activation/purchase → retention to concrete user actions.
Select channels based on audience evidence and the available budget, team and lead time.
Provide a ranked experiment table with hypothesis, audience, asset, owner, spend cap,
primary metric, baseline (or unknown), measurement source, stop condition and review date.
Favor a few learnable experiments over an unsupported omnichannel plan.

Separate spend, leads, qualified leads, customers and retained customers. Specify the
attribution window and assumptions behind CAC, contribution margin and payback; show
ranges when uncertain. Reconcile event counts and deduplicate conversions. An impression
or click is not revenue. Use holdouts or controlled comparisons when practical; otherwise
state why the result is directional. Do not promise a conversion rate or ROI without data.

## Deliver and check

Deliver the requested strategy/brief, a prioritized experiment backlog and the evidence
needed to evaluate it. Verify arithmetic, audience fit, claim support and feasibility.
Record missing evidence and the next decision each experiment resolves. A draft is not
a launched campaign; creating a plan does not authorize spending, publishing or messaging.
When relevant, apply the project's privacy, advertising and accessibility requirements.
Check applicable rules from authoritative sources rather than guessing legal obligations.