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---
name: market-segments
description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis"
metadata:
sources:
- kind: github-file
repo: phuryn/pm-skills
path: pm-market-research/skills/market-segments/SKILL.md
commit: 36ccefdc6c2e00d7c0c12cb0a52bf93e8ec50da4
attribution: Pawel Huryn
license: MIT
usage: referenced
---
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.