Creative Strategy

---
name: creative-strategy
description: "Marketing asset factory + design trend research and synthesis"
allowed-tools:
  - Read
  - Glob
  - Grep
  - WebSearch
  - WebFetch
  - Write
  - Edit
context: fork
user-invocable: true
version: "1.0.0"
---

# Creative Strategy Skill

> Workflow from jony-creative-director: Marketing Asset Factory + Design Trend Synthesizer

## Part A: Marketing Asset Factory

### Inputs

| Parameter       | Required | Description                                        |
| --------------- | -------- | -------------------------------------------------- |
| Product/service | Yes      | What to promote                                    |
| Objective       | Yes      | AWARENESS / CONVERSION / RETENTION                 |
| Target audience | Yes      | Demographics + psychographics                      |
| Campaign theme  | Yes      | Core message/hook                                  |
| Tone            | Yes      | PROFESSIONAL / PLAYFUL / URGENT / LUXURY / MINIMAL |

### 1. Digital Advertising (15 assets)

**Google Ads**: 5 headlines (30 char max), 5 descriptions (90 char max), display ad concepts (300x250, 728x90, 160x600) with visual direction.

**Social Ads**: 3 feed ads (visual + copy), 3 story ads (9:16), 3 reel/TikTok scripts (15-30s).

### 2. Email Marketing (8 assets)

| Asset            | Count | Spec                |
| ---------------- | ----- | ------------------- |
| Subject lines    | 10    | A/B test variations |
| Preview text     | 10    | Matching subjects   |
| Welcome series   | 3     | Onboarding sequence |
| Promotional      | 1     | Campaign offer      |
| Nurture sequence | 3     | Education/trust     |
| Re-engagement    | 1     | Win-back            |

### 3. Landing Page Copy (5 assets)

Hero (headline + subheadline + CTA), 3 feature section variants, social proof (testimonial framework), FAQ (8 Q&As), pricing page (if applicable).

### 4. Social Media Content (12 assets)

LinkedIn (4 posts), Twitter/X (2 threads), Instagram (3 captions), TikTok/short-form (3 scripts).

### 5. Sales Enablement (7 assets)

| Asset             | Description                      |
| ----------------- | -------------------------------- |
| One-pager         | Content structure                |
| Sales deck        | 10-slide outline                 |
| Case study        | Template with sections           |
| Battlecard        | Competitor comparison            |
| Demo script       | Product walkthrough              |
| Objection guide   | 10 common objections + responses |
| Proposal template | Structure + key sections         |

### 6. Content Marketing (5 assets)

3 blog post outlines, 1 whitepaper structure, 1 webinar script outline.

### Per Asset Requirements

Each asset includes: exact copy/content, visual direction (colors, imagery, composition), CTA + next step, A/B testing recommendations. Brand consistency across all 47+ assets.

## Part B: Design Trend Research

### Inputs

| Parameter              | Required    | Description              |
| ---------------------- | ----------- | ------------------------ |
| Industry/sector        | Yes         | Target market            |
| Current brand position | Recommended | Where the brand is today |

### 1. Macro Trend Analysis (5 trends)

Per trend: name, definition, visual characteristics (colors, shapes, typography, imagery), origin + early adopters, adoption phase (emerging/growing/mature), 3 brand examples, strategic implications (opportunities + risks).

**Trend areas to cover**:

| Area                 | Examples                                |
| -------------------- | --------------------------------------- |
| Visual aesthetics    | Neomorphism, brutalism, liquid glass    |
| Interaction patterns | Gesture-based, voice-first, AI-assisted |
| Color trends         | Dopamine colors, muted minimalism       |
| Typography           | Variable fonts, kinetic type            |
| Technology influence | Spatial design, generative UI           |

### 2. Competitive Landscape

Map 10 competitors on 2x2: Innovative ←→ Conservative × Minimal ←→ Rich. Identify white space. Flag overused patterns.

### 3. User Expectation Shifts

Post-AI behaviors, Gen Z influence, new mental models, friction intolerance points.

### 4. Platform Evolution

iOS 26/visionOS design language, Material You evolution, web pattern shifts.

### 5. Strategic Recommendations

Which trends to adopt (with adaptation plan), which to ignore (with rationale), 6-month implementation roadmap.

### 6. Mood Board Specs

20 visual references (colors, composition, mood described in detail), color palette extraction, typography recommendations from trend analysis.

## Outputs

| Deliverable      | Format                         |
| ---------------- | ------------------------------ |
| Marketing assets | 47+ assets across 6 categories |
| Trend analysis   | 5 macro trends with examples   |
| Competitive map  | 2x2 positioning matrix         |
| Mood board       | 20 described visual references |
| Trend roadmap    | 6-month adoption plan          |

## Related

`/brand-identity` (brand strategy) | `/design-systems` (implementing trends) | `/design-quality` (validating assets)