Podcast One Sheet

---
name: podcast-one-sheet
description: "Creates podcast one-sheets for guest bookings with show description, host bio, audience stats, and sponsorship rates. Use when pitching sponsors or recruiting high-profile guests."
allowed-tools: Read Write Glob
metadata:
  author: matthewhitcham
  version: "1.0"
---

# Podcast One-Sheet

## When to Use This Skill

Use this skill when you need to:
- Create a one-page pitch document for recruiting podcast guests
- Build a sponsor-facing sheet with audience demographics and ad rates
- Design a media kit summary for podcast cross-promotion opportunities
- Produce a professional overview of your show for PR agencies and booking managers

**DO NOT** use this skill for full podcast media kits (use press-kit), episode show notes, or podcast launch plans. This is for single-page pitch documents only.

---

## Core Principle

A PODCAST ONE-SHEET MUST COMMUNICATE YOUR SHOW'S VALUE IN 60 SECONDS OR LESS — EVERY ELEMENT EARNS ITS SPACE OR GETS CUT.

---

## Phase 1: Brief

Gather the inputs that shape the one-sheet. No brief, no draft.

### Required Inputs

Ask the user for each of these. If they do not provide one, use the default.

| Input | What to Ask | Default |
|-------|------------|---------|
| **Show name and tagline** | "What is your podcast called and what is your one-line tagline?" | No default — must be provided |
| **Target audience** | "Who listens to your show? Demographics, interests, profession." | Entrepreneurs and business owners aged 25-45 |
| **One-sheet purpose** | "Is this for booking guests, attracting sponsors, or both?" | Both |
| **Download stats** | "What are your monthly downloads or listens?" | Omit stats section if unknown |
| **Episode count and frequency** | "How many episodes published and how often?" | Weekly, 50+ episodes |
| **Notable guests or features** | "Any recognizable past guests, media mentions, or awards?" | None — skip social proof row |

**GATE: Confirm the brief with the user before proceeding.**

---

## Phase 2: Structure

Plan the one-sheet layout. Every one-sheet follows this exact block order:

1. **Header** — Show name, tagline, cover art placeholder, key stat (downloads or episodes)
2. **About the Show** — 2-3 sentence description of what the podcast covers and why it matters
3. **Host Bio** — 2-3 sentences on the host's credibility and background
4. **Audience Snapshot** — Demographics, listener profile, platforms, geographic breakdown
5. **Social Proof** — Notable guests, reviews count, ratings, media mentions
6. **Sponsorship Tiers** (if applicable) — Pre-roll, mid-roll, bundle pricing
7. **Contact / CTA** — Booking link, email, social handles

Present the planned sections to the user and confirm which to include.

**GATE: Get approval on which sections to include before writing.**

---

## Phase 3: Write

Draft each section following these rules:

- **About the Show:** Lead with what the listener gets, not what the host talks about. Focus on transformation or value.
- **Host Bio:** Third person. Lead with strongest credential. Keep to 2-3 sentences max.
- **Audience Snapshot:** Use bullet points. Include: age range, gender split (if known), top professions, top listening platforms, top 3 geographic markets.
- **Social Proof:** Use specific numbers. "50+ five-star reviews on Apple Podcasts" beats "highly rated."
- **Sponsorship Tiers:** Present as a clean table with tier name, placement, duration, and price. Include bundle discount.
- **Contact:** Single clear CTA — one email, one booking link.

### Formatting Rules

- Keep total content to one printed page (approximately 400-500 words max)
- Use headers, bullets, and bold text for scannability
- Write in third person for the show and host descriptions
- Include placeholder notes for cover art and headshot: `[INSERT COVER ART]` `[INSERT HOST HEADSHOT]`

---

## Phase 4: Polish

After the draft is written, deliver these finishing elements:

### 1. Design Notes

Provide layout guidance for a designer or Canva template:
- Recommended dimensions (standard letter or A4)
- Color scheme suggestions based on show branding
- Typography hierarchy (headline, subhead, body)
- White space requirements

### 2. Customization Guide

Explain how to adapt the one-sheet for different audiences:
- Guest-facing version: emphasize audience size and engagement
- Sponsor-facing version: emphasize demographics and ad performance
- Cross-promotion version: emphasize audience overlap potential

### 3. Quality Checklist

```
## One-Sheet Quality Checklist

- [ ] Show name and tagline are prominent at the top
- [ ] About section leads with listener benefit, not host credentials
- [ ] Host bio is 2-3 sentences in third person
- [ ] All stats are current and specific (no vague claims)
- [ ] Sponsorship rates are clearly tiered with deliverables
- [ ] Contact info includes exactly one CTA
- [ ] Total content fits on one page when designed
- [ ] No jargon or insider language — readable by someone unfamiliar with the show
```

---

## Example

**Brief:**
- Show: "The Growth Loop" — Tactics for scaling a one-person business
- Purpose: Sponsor-facing
- Downloads: 15,000/month
- Episodes: 120+, weekly
- Notable guests: 3 NYT bestselling authors

**About excerpt:**
"The Growth Loop delivers weekly tactics for solopreneurs scaling past six figures without hiring. Each episode breaks down one growth lever — marketing, systems, pricing, or partnerships — with guests who have done it themselves."

**Sponsorship table excerpt:**

| Tier | Placement | Duration | Rate |
|------|-----------|----------|------|
| Standard | Mid-roll | 60 sec | $300/episode |
| Premium | Pre-roll + mid-roll | 30 + 60 sec | $500/episode |
| Bundle (4 episodes) | Pre + mid | 30 + 60 sec | $1,600 |

---

## Anti-Patterns

- **Wall of text** — one-sheets are skimmed in under a minute. If it reads like a blog post, it fails.
- **Vanity metrics without context** — "10,000 downloads" means nothing without timeframe. Always specify per-month or per-episode.
- **Missing CTA** — every one-sheet needs exactly one clear next step.
- **Outdated stats** — stale numbers destroy credibility. Note the date stats were pulled.
- **Generic host bio** — "passionate about helping people" says nothing. Lead with specific credentials.

---

## Recovery

- **No download stats:** Substitute engagement metrics — email list size, social following, average review rating, or listener survey results.
- **No notable guests:** Highlight topic authority, niche focus, or listener testimonials instead.
- **User wants both guest and sponsor versions:** Create one base document, then provide a customization guide for swapping sections.
- **No branding or cover art:** Use placeholder blocks and recommend Canva templates for quick design.