Write, rewrite, and sharpen high-converting copy. Use for emails, newsletters, headlines, hooks, landing or sales pages, ads, VSLs, CTAs, offers, and persuasion-focused editing while preserving the author's voice and factual claims.
Installs into .claude/skills of the current project.
Are you the author of Copywritting?
Add the live security badge to your README. It updates with every re-scan.
[](https://www.skillsdirectory.com/skills/twikus-copywritting)
---
name: copywritting
description: Write, rewrite, and sharpen high-converting copy. Use for emails, newsletters, headlines, hooks, landing or sales pages, ads, VSLs, CTAs, offers, and persuasion-focused editing while preserving the author's voice and factual claims.
disable-model-invocation: true
user-invocable: true
---
Classify the request as **polish**, **rewrite**, or **create** before touching the copy. Polish keeps meaning, claims, structure, and voice. Rewrite keeps facts and offer. Create builds the argument from product, prospect, proof, and offer. Mark missing commercial facts; never invent proof, urgency, scarcity, or testimonials.
Diagnose the one wanted action, the source material, the prospect's awareness, and the single concept that makes the product the credible bridge. Evidence order: `verbatim customer language → observed behavior → product facts → proof → offer terms → frameworks → invention`.
1. One dominant promise tied to an existing desire.
2. Sell the concept before the product: `old belief → hidden cost → new belief → product as bridge`.
3. Each block answers the question currently in the reader's mind.
4. Feature → mechanism → benefit → proof → lived experience → identity.
5. Place objections, price, and CTA when the reader asks for them.
Mirror the user's language. Return usable copy, not advice. When asked for variants, change one strategic variable and label the hypothesis.
Load as needed: [reel-copywriting.md](references/reel-copywriting.md) for short-form video; [sugarman-writing-process.md](references/sugarman-writing-process.md) for blank-page creation; [message-strategy-research.md](references/message-strategy-research.md) for research and angles; [slippery-slide-playbook.md](references/slippery-slide-playbook.md) for long-form; [consumer-psychology.md](references/consumer-psychology.md) for desire; [copy-frameworks.md](references/copy-frameworks.md) for AIDA/PAS/4U; [email-landing-ads.md](references/email-landing-ads.md) for channel patterns.
