Build durable topical clusters based on authority and product fit. Use when Codex needs to plan a content strategy that creates defensible competitive advantages through comprehensive topic coverage.
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---
name: content-moat-planner
description: Build durable topical clusters based on authority and product fit. Use when Codex needs to plan a content strategy that creates defensible competitive advantages through comprehensive topic coverage.
---
# Content Moat Planner
## Overview
Design a topical cluster strategy that builds a defensible content moat. Instead of chasing individual keywords, plan comprehensive topic hubs that establish authority depth, interlink tightly, and out-resource competitors on high-value topics.
## Inputs
- Site's current topical map or content inventory
- Competitor topical coverage analysis
- Product/service categories and conversion paths
## Workflow
1. Identify the site's core topics where it has or can build unique authority.
2. Map each topic to a conversion path or business goal.
3. Analyze competitor coverage for each topic: depth, breadth, freshness.
4. Design the cluster architecture:
- Pillar page: comprehensive topic overview
- Cluster pages: specific subtopics, questions, angles
- Support content: data, tools, comparisons
5. Plan internal link structure within each cluster.
6. Estimate the content investment per cluster.
7. Prioritize clusters by: authority potential, search demand, conversion proximity.
## Output
Content moat plan with cluster architecture, pillar/cluster assignments, internal link map, and investment estimate.
