Convert a prospects public site and optionally connected GSC/GA4 into an agency SEO proposal. Use when Codex needs to generate a client-ready SEO proposal from live or public data.
Installs into .claude/skills of the current project.
Are you the author of Proposal Builder?
Add the live security badge to your README. It updates with every re-scan.
[](https://www.skillsdirectory.com/skills/unempyd-proposal-builder)
---
name: proposal-builder
description: Convert a prospects public site and optionally connected GSC/GA4 into an agency SEO proposal. Use when Codex needs to generate a client-ready SEO proposal from live or public data.
---
# Proposal Builder
## Overview
Analyze a prospect's website from public data (crawl, SERP analysis, sitemap) and optionally connected GSC/GA4 to produce a structured SEO proposal with diagnosis, opportunity sizing, recommended services, and pricing.
## Inputs
- Prospect domain URL
- Optional: GSC property data (via live data bridge)
- Optional: GA4 property data
- Optional: crawl output or sitemap
## Workflow
1. Discover the prospect's site (sitemap, crawl, public pages).
2. Run initial diagnosis:
- Technical SEO issues (via technical-seo-triage)
- Content gaps and decay signals
- Keyword opportunities
- Authority assessment (via serp-authority-mark for key queries)
3. If GSC/GA4 connected, analyze actual performance data.
4. Size the opportunity: estimated traffic gain, conversion uplift.
5. Structure the proposal:
- Executive summary
- Current situation and findings
- Recommended services (technical, content, strategy)
- Estimated impact
- Pricing and timeline options
6. Generate a client-ready proposal document.
## Output
Structured SEO proposal document ready for client delivery.
