Define audience, business model, conversion path, topical authority, and execution capacity for an SEO strategy. Use when Codex needs to develop a high-level SEO strategy for a site.
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---
name: seo-strategy
description: Define audience, business model, conversion path, topical authority, and execution capacity for an SEO strategy. Use when Codex needs to develop a high-level SEO strategy for a site.
---
# SEO Strategy
## Overview
Develop an SEO strategy that aligns with business goals by analyzing the audience, conversion model, competitive landscape, and execution capacity. This is a strategic skill that informs all other skills in the bundle.
## Inputs
- Business description, target audience, and goals
- Current site performance data (GSC, GA4 if available)
- Competitor landscape notes
## Workflow
1. Define the audience: who searches, what they need, where they are in the funnel.
2. Map the conversion path: how organic traffic becomes revenue.
3. Identify the site's topical authority: existing strengths and gaps.
4. Analyze competitive landscape: who dominates, where openings exist.
5. Assess execution capacity: team, budget, technical ability.
6. Define strategic pillars:
- Content strategy (what to create, update, prune)
- Technical foundation (what to fix, what to build)
- Authority building (earned links, PR, partnerships)
- Measurement (KPIs, reporting cadence)
7. Produce a phased roadmap with quarterly objectives.
## Output
SEO strategy document with audience definition, conversion path, topical authority map, competitive positioning, and phased roadmap.
