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---
name: internal-comms-common-issues
description: 'Sub-skill of internal-comms: Common Issues.'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---
# Common Issues
## Common Issues
**Issue: Low engagement/open rates**
- Cause: Unclear subject line or wrong timing
- Solution: A/B test subject lines, send Tuesday-Thursday 10am-2pm
**Issue: Confusion after announcement**
- Cause: Missing context or unclear next steps
- Solution: Add "Why" section and explicit action items
**Issue: Message feels impersonal**
- Cause: Overly formal or template-heavy
- Solution: Add personal anecdotes, use "we" and "you"
**Issue: Important info buried**
- Cause: Not using inverted pyramid structure
- Solution: Lead with key point, details after
