Hi Alex, **We should dedicate next sprint to cutting the defect backlog — it's now costing us both customers and revenue.** Situation: You know we've been tracking the defect backlog for a while. Complication: It's no longer just a quality metric — it's now visibly driving churn, brand damage, and lost deals, and our one-year projection shows it getting worse, not better. Why this matters now: 1. **We're losing customers to it** — churn tracks closely with defect volume, CX and Research confi...
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Hi Alex,
**We should dedicate next sprint to cutting the defect backlog — it's now costing us both customers and revenue.**
Situation: You know we've been tracking the defect backlog for a while.
Complication: It's no longer just a quality metric — it's now visibly driving churn, brand damage, and lost deals, and our one-year projection shows it getting worse, not better.
Why this matters now:
1. **We're losing customers to it** — churn tracks closely with defect volume, CX and Research confirm the link, and the interview data puts a face on it.
2. **It's damaging our reputation** — user posts and a major account's complaint show defects are shaping how the market sees us, not just how it uses the product.
3. **It's costing us revenue directly** — Sales reports that these concerns are making deals harder to close.
What I need: your go-ahead to make backlog reduction the focus of next sprint.
